AJF and Are Media talent join The Lab amongst 8 new appointments
Strategy and insight company The Lab has announced eight new appointments across its Melbourne, Sydney and Brisbane offices.
In Melbourne, Christine O’Keefe has joined The Lab as strategy director. O’Keefe joins from AJF, where she held the same role.
TOP ROW, left to right: Christine O’Keefe, Casey Greig, Tallon Mason-Kaine, Malcolm Miller BOTTOM ROW, left to right: Katie Buckley, Maddison Croker, Jed Larwood, Corrie Dinmore
Casey Greig has been appointed strategy director in Brisbane. Greig joined from Are Media (formerly Bauer Media), where she was commercial research director.
Neale Cotton, The Lab’s co-founder and CEO, said: “Rapid and constant change in business and culture means that now more than ever, companies are looking for new ways to stay ahead. This has been a catalyst for our growth, as we continue to create breakthrough insights and ideas for our clients.
“I’m excited to announce so many new additions to our team, from senior executives through to recent university graduates. Our new recruits come from diverse academic and professional backgrounds, from behavioural and social sciences to strategy. Diversity in thought is really important to us as it helps sparks new ideas and fresh perspectives for our clients.”
Tallon Mason-Kaine has joined The Lab in Melbourne as a senior strategy consultant. Mason-Kaine had been freelancing as a senior planner since January 2020.
In Sydney, Malcolm Miller and Katie Buckley have joined as senior strategy consultants. Miller has worked at For The People, while Buckley has worked at Landor.
In Brisbane, Maddison Croker has joined as a strategy consultant.
Jed Larwood and Corrie Dinmore have joined as recent graduates in Brisbane and Melbourne respectively.
The announcement comes three weeks after Ron Ramaiya joined The Lab as head of data science, which launched The Lab’s artificial intelligence and machine learning division, Lab AI.
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Casey Greig
Christine O'Keefe
Corrie Dinmore
Jed Larwood
Katie Buckley
Maddison Croker
Malcolm Miller
Tallon Mason-Kaine
The Lab
