AJF’s Dare Iced Coffee ads win radio battle

Tim Burrowes

August 31, 2010 2:48

Melbourne ad agency, AJF Partnership has dominated the latest round of the radio industry’s Siren Awards with its ads for National Foods’ Dare Iced Coffee.

The agency was named winner of the overall, campaign and single categories of the Commercial Radio Australia-organised competition.

The three ads were “The Fist”, “The Date” and “The Reunion”. The Fist was the single ad winner.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.