Akkomplice launches new, emotional work for Slater & Gordon
Slater & Gordon has extended its ‘We’ll take it from here’ brand positioning, with new creative from recently appointed creative agency Akkomplice, Mumbrella can reveal.
With a focus on workers compensation and motor vehicle accidents, the new campaigns ask those injured, ‘Are you getting what’s fair?’.
Through the physical and mental struggle of recovering from an accident, it shows how Slater & Gordon can help people injured get fair compensation that is needed to help move forward in life.
Tim Murdoch, head of marketing and growth at Slater & Gordon, said: “The team at Akkomplice are so easy to work with.
“They really take the time to understand our business and their outputs are always high quality.
“We’ve got high hopes for this latest work from them.”
Kenny Hill, founder of Akkomplice, explained: “We’re thrilled to see our work achieving great results for Slater & Gordon in market.
“They’re lovely to work with, ambitious and flourish on collaboration – exactly the type of client we like.”
Akkomplice tapped Melbourne-based production company Poppet to produce the campaign, with director Jonathan Nyquist at the helm.
The agency was appointed by Slater & Gordon in early 2023, following a competitive pitch process.
Murdoch said at the time: “We were hugely impressed with the response from Akkomplice and the effort they took to understand our brief and really get under the skin of our brand and our business.”
Credits:
Client: Slater & Gordon
Chief client officer: Dina Tutungi
Head of marketing and growth: Tim Murdoch
Acquisition manager: Alana Johns
Marketing campaign specialist: Charlotte Pettinato
Creative agency: Akkomplice
Creative & strategy: Glenn Dalton, Kenny Hill
Studio: Ellen Valerio, Grant Ashman, Michael Hewitt
Account management: Jack Clark
Agency producer: Nick Livingston
Production: Poppet
Director: Jonathan Nyquist
Executive Producer: Nat Taylor
Producer: Elizabeth Malcher
Post production: Manimal
Sound & music composition: Rumble Studios
Media: Audience Group
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Akkomplice
Campaign
Kenny Hill
motor vehicle accident
Slater & Gordon
Tim Murdoch
workers compensation
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