Several advertisers that pulled sponsorship from the Alan Jones 2GB breakfast show have returned to the program this morning, the station has confirmed.
MRN executive chairman Russell Tate said: “This morning we resumed advertising in the Breakfast Show. We will continue to keep all lines of communication open.”
The return comes after the radio personality made inflammatory comments at a Sydney University political gathering, prompting a mass advertiser walkout and causing the station to make the unprecedented move of suspending all advertising on the show.
Tate added: “Advertising was suspended on the Alan Jones Breakfast Show for over a week. Our main aim was to call “time” on the business disruption and threats being made to our advertisers. As importantly, it gave us the chance to hear the views of those who choose to listen to Alan Jones.”
However, protest group ‘Destroy The Joint’, which put out a call to advertisers to withdraw their backing from the show, today announced on its Facebook page that advertiser Suzuki will not be returning to MRN.
Brand such as Woolworth’s, ING direct and Freedom Furniture are among those that withdrew, costing the station an estimated $2 million per month in loss, the SMH reports.