Aldi goes big for Christmas via BMF

Kalila Welch

November 13, 2023 9:20

This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.

Aldi has released its much anticipated 2023 Christmas spot, in an endearing, if ever so slightly unsettling, take on what Christmas can be when Australians “Go Big on the Little Things”.

With creative from BMF, media from Zenith and PR from Ogilvy, the new campaign is set to a festive version of Dirty Dancing track ‘(I’ve Had) The Time Of My Life’.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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