By All Means launches three simple spots for NDIS manager platform
Australia’s largest National Disability Insurance Scheme (NDIS) plan manager, My Plan Manager, has launched a new campaign showcasing how the platform positively impacts the lives of its members, via creative agency, By All Means.
The new spots build on the brand’s existing campaign platform, ‘Your NDIS un-complicator’, which launched earlier this year.
The simple spots follow three people living with disability, and describe how the help the platform provides.
My Plan Manager helps reduce the burden of NDIS compliance administration for people living with disability, and the new campaign aims to further champion its offerings
Chief growth officer at My Plan Manager, Isaac Smith, said: “Our brand platform has proved to be very successful, so we were keen to push the chips in and extend the campaign in a way that added real emotional depth, helping us connect with our audience in an uncontrived way.
“We’re delighted with the outcome, and with our agency partner, By All Means.”
Creative partner at By All Means, Ed Howley, continued: “Our goal was to represent users (and their loved ones) of the NDIS in a refreshing and honest way.
“Too often this sort of material gets pretty worthy and unrealistic. We wanted to show that these folks enjoy a laugh as much as the next person!”
Other assets:
Credits:
Client – My Plan Manager
Creative agency – By All Means
Film production company – Wildebeest
Stills – Miss Bossy Boots
Media agency – Connected
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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