Aldi moving into the telecommunication market with promise of cheap rates

Cut price supermarket giant Aldi today launched a telecommunications product with a vow to offer uncomplicated and cheap rates.

Aldi Mobile is being launched with three  TV commercials created by BMF, with people’s phones as retail products such as a can of beans, a box of tissues and shaving cream.

Aldi will offer a range of pre-paid, post-paid and data plans.

Joint BMF ECDs, Carlos Alija & Laura Sampedro, said: “The challenge was to come up with a launch campaign able to stand out in the category, whilst creating a solid link with the master brand,” Stephen McArdle, BMF managing partner, said.

“Telcos are known for expensive, blockbuster TV spots, so there is something quite refreshing about the understated nature of this campaign,”

“In launching ALDI Mobile, we have tried to keep everything simple for our customers. We are really pleased that the advertising retains this simplicity, yet is also very watchable,” an ALDI spokesperson said.


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