Aldi rolls out product-led spots in Perfect Aussie Christmas campaign
Aldi has continued to roll out 15-second spots in its Perfect Aussie Christmas campaign which sees the spots promote a variety of festive food available at the supermarket.
Created by BMF, the campaign tells the story of Johan who returns home to his small snow covered village Julbacken after a trip to Australia to tell of a summer Christmas, with the village soon coming around to celebrating Christmas in the Aussie-tradition with Aldi-selected produce.
The new 15-second spots use the recently converted people of Julbacken who spruik their favourite Aussie Christmas foods from Aldi.
this campaing has so much legs. and such a refreshing alternative from the race to the bottom from Coles, Woolies et al