Nudie launch soda product with interactive vending machine stunt
Juice brand Nudie promoted the launch of new product Nudie & Soda with an interactive vending machine which saw customers asked a series of 50/50 questions, with those who answered two correctly rewarded with a free can.
The campaign, created by experiential agency Mango, also featured actors and brand ambassador Tim Dormer, a former Big Brother winner, who asked questions, including can a ninja split an apple in half with his bare hands, does the top half of a muffin taste better than the bottom half and do 50 per cent of people believe in love at first sight.
Nudie’s Carlie Platts said: “It was a fantastic campaign. The core concept played into the unique proposition of Nudie & Soda. We received such positive feedback from everyone who was involved. Staying true to our Nudie values, we created fun, excitement and laughter when people least expected it.”
The campaign resulted in 50,000 Nudie & Soda cans sampled, 98 apples broken in half, 56 muffins eaten and 48 proposals.
Credits:
- Experience: Mango
- Staffing: Activnation
- Filming: Ninja Milk
- Talent: Tim Dormer, Trent Peppercorn & Tamara Meyer
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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That is the most painfully awkward campaign I’ve ever seen. Poor actors! Talk about ruining a good brand.
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