Aldi’s fifth ‘Like, Like’ ad sees a man in a white coat sell laundry powder
Aldi is using a man in a white coat to promote its laundry powder in the latest ad launched as part of its ‘Like, Like’ campaign.
https://www.youtube.com/watch?v=XogdPFnFmvY&feature=youtu.be
The fifth ad in the campaign sees a man sees a man in a white coat talking about how the two products both keep his coat clean before ending with the comment “You put on a white coat and everyone thinks you’re a doctor”.
Credits:
- Managing Partner: Stephen McArdle
- Executive Creative Director: Cam Blackley
- Creative Director: Alex Booker & Philip Sicklinger
- Art Director: Patrick Chambers & Alex Booker
- Copywriter: Mark Carbone
- Planning: Christina Aventi
- Director: Jeff Low
- Producer: Lucas Jenner
- Production Company: Rabbit Content
- Post Production: The Editors/White Chocolate
- Agency Producer: Mel Herbert
- Editor: Bernard Garry
- Music & Sound Production: Rumble Studios
- DoP: Peter Eastgate
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Manager: Siena Shuttler & Katie Loverich
- Client Contact: Sam Viney
Linkedin
Me likey.
And I like that they’re running head-on at the “I don’t know any of the brands” issue. Smart.
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