Aldi’s fifth ‘Like, Like’ ad sees a man in a white coat sell laundry powder

Aldi is using a man in a white coat to promote its laundry powder in the latest ad launched as part of its ‘Like, Like’ campaign.

https://www.youtube.com/watch?v=XogdPFnFmvY&feature=youtu.be

The fifth ad in the campaign sees a man sees a man in a white coat talking about how the two products both keep his coat clean before ending with the comment “You put on a white coat and everyone thinks you’re a doctor”.

The campaign, created by BMF, launched at the end of last month with an ad featuring a talking bear to sell toilet paper.

Credits:

• Managing Partner: Stephen McArdle
• Executive Creative Director: Cam Blackley
• Creative Director: Alex Booker & Philip Sicklinger
• Art Director: Patrick Chambers & Alex Booker
• Copywriter: Mark Carbone
• Planning: Christina Aventi
• Director: Jeff Low
• Producer: Lucas Jenner
• Production Company: Rabbit Content
• Post Production: The Editors/White Chocolate
• Agency Producer: Mel Herbert
• Editor: Bernard Garry
• Music & Sound Production: Rumble Studios
• DoP: Peter Eastgate
• Group Account Director: Jonny Bucknall
• Account Director: Aisling Salmaggi
• Account Manager: Siena Shuttler & Katie Loverich
• Client Contact: Sam Viney

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ALDI BMF like

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Comments: 1

Tom Donald 15 Jul 14

Me likey.
And I like that they’re running head-on at the “I don’t know any of the brands” issue. Smart.

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