Unibet focuses on the more serious punter in first campaign from Leo Burnett
UniBet is targeting the more serious punter in a new campaign from recently appointed creative agency Leo Burnett Sydney.
The campaign targets “those who treat punting as a passion and hobby”, as it encourages their customers to do all the research they need before using Unibet to place their bets.
https://www.youtube.com/watch?v=fPzLBtaRa24
Great spot to illustrate how gambling can take over your life……It is a real problem that plenty of people face out there…Any chance you could insert a gambling help line at the end of the spot?
At least its not some knob running around a pub rubbing his nipples.
It’s an impressive, emotive, cinematic piece of content, but I can’t escape the fact that at it’s core, the key message is gambling is ingrained in the experience of sport.
It’s horrifying that ads such as this exist.
This is a well produced ad – but I feel really uncomfortable watching it. Gambling is such a huge issue in Australia in regard to addiction and problematic domestic issues which this type of communication endorses. It makes gamblers feel good about their decisions. . @Hannah is right is what she says on the craft of the ad – it just shouldn’t be condoned and encouraged. Or advertised. Just my POV.
Yes, good ad. But again, normalising gambling is a longterm horrible slow burn for society. The Government needs to wake up from it’s drunk gambling revenue stupor and realise it’s getting liver cancer.