F.Y.I.

Alicante Media launches Deluxe Life website

Travel and lifestyle website Deluxe Life has launched by Alicante Media.

The announcement:

Melbourne-based Deluxe Life launched this week and is changing the playing field for travel companies seeking to connect with new customers.

The platform is the brain-child of tourism specialist Simon Mustoe of Wildiaries and industry marketing executive Mike Da Silva of MDSA Marketing Communications, who together, have over 50 years of experience in lead generation, sales and promotion.

Alongside software consultants Tashi Travel, the team worked tirelessly during Melbourne’s lengthy lockdown period, to create a place where inspired travellers can connect with travel suppliers and travel agents who want to sell experiences.

Founder, Simon Mustoe says: “We all love travel, nature, stories, food and culture, so we thought, why not discover our aspirations through an online experience that combines all our passions into one? At the same time, we seek to give everyone the chance not only to dip into their dreams, but take a taste and connect with specialists that will help them experience such things, for real”.

Deluxe Life launches with a unique and comprehensive Australian travel portfolio and is partnered with two respected agencies: Melbourne’s Encore Journeys and South Australia’s Diverse Travel Australia. Additionally, the team’s wholesale B2B wing is offering the product range to networks of personal travel agents.

In 2021 Deluxe Life will launch into the lifestyle verticals of Movies, Books, Fashion and Motoring, plus more.

Source: Alicante Media media release

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