All aboard: Mumbrella Travel Marketing Summit 2024 welcomes big-name marketing leaders; Awards deadline nears
With the first entry deadline for the Travel Marketing Awards approaching, why (strategically) breaking the rules helped a leading outdoor hospitality organisation drive growth, and why tapping into accessible tourism is an absolute must for brands are two sessions added to the Mumbrella Travel Marketing Summit 2024 roster.
The first newly-announced session, ‘Breaking Category Conventions: Why Travel Marketing Needs More Pirates’, will see Peter Chapman, Reflections Holidays’ chief marketing officer, take the stage to unveil how out-of-the-box thinking, a customer-centric focus, and single-minded brand thinking helped Reflections revolutionise how Australians view the camping organisation – and how this new business view translated into short-term and long-term double digit growth.
Specifically, Chapman will provide delegates with tips on how they can best use brand partnerships to satisfy their strategies.
