All female ride-share company Shebah joins push against Uber and taxis with safety campaign

The all-female ride-share service, founded by broadcaster, writer and comedian George McEnroe, has launched its first promotional campaign.

Shebah aims to disrupt the ride-sharing industry and only employs female drivers. It will transport women and their school-aged children, and will also allow boys under the age of 18 to take a solo trip if they are travelling to or from school.

The aim of the service is to make women feel safer, and remove the dread that accompanies women trying to find their way home.

The promotional push for Shebah comes after numerous attacks on women by Uber drivers, and while the taxi industry is renewing its push against ride-sharing services.

The campaign was promoted by Enthral and features Shebah drivers and passengers, who share their own experiences about why the company makes them feel safe.

It will run across digital and social, and will be accompanied by a partnership with Mamamia, as well as national radio advertising, outdoor and public relations.

Shebah’s marketing director Karen O’Hanlon said the campaign was authentic.

“Safety for all women and their families is the number one priority at Shebah and is the reason all our riders and drivers choose Shebah. So we felt that the most authentic way to communicate this was to hear from these women who truly feel safer together,” she said.

“Each of these rider and driver stories touches on the different reasons why they have chosen Shebah – everything from drivers earning more than they would with other ride-shares, to passengers who like sitting in the front seat, as well as those women that love knowing their driver will wait for them to get in the front door. Regardless, the one thing all of these women have in common is the desire to feel safe.”

Enthral founder and managing director Cameron Smith added: “Many of the Shebah drivers and riders have such engaging stories which helps create this strong community of women across the country. We’re proud to help tell these stories.”


Client: Shebah
CEO: George McEncroe
Head of Marketing: Carol O’Hanlon
Campaign Manager: Gabriella Xipolitos

Creative, Production and PR: Enthral
Director / Producer: Erin Oliver
DOP: Dan Farmer
Editor: Chris Jowesy
Photography: James Rowe
Publicity: Stefanie Miro


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