Alpha Digital drives home linen retailer Pillow Talk’s rebrand

Home linen chain, Pillow Talk has unveiled a rebrand celebrating its 40 years in business.

The rebrand of its stores and online presence has been based on the data insights gathered over the two company’s four year relationship.

The Queensland-based company has stores along the east coast from Cairns to Melbourne and the rebrand is part of the company’s multi-channel strategy.

Alpha Digital’s senior digital performance manager, Amir Rezaee said about the launch: “We’ve seen incredible digital growth over the past four years and from this we have developed significant learnings and insights. These learnings have been a key influence in the new brand launch, which has been a very exciting process.

“Comfort has always been at the core of Pillow Talk and to be the driver of that customer-focused message digitally has been a wonderful opportunity.”


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