Alt/Shift adds St Kilda’s Prince Public Bar to its client list

Alt/Shift has won the public relations account for St Kilda’s Prince Public Bar, following a competitive pitch.

The agency will be working as an extension of the Prince Hotel’s internal marketing team and fulfilling work across PR, content marketing, influencer engagement and experiential.

Alt/Shift will be involved in the relaunch of the Prince Public Bar in St Kilda

The Prince Public Bar is currently under renovation and is set to reopen in early December. Alt/Shift will be involved in the relaunch.

Prince Hotel’s managing director, Andrew Ryan, said: “We were impressed by Alt/Shift’s enthusiasm and creativity, as well as their intricate knowledge of the hospitality industry and the key media who drive conversation within it. This is a momentous occasion for us and we feel confident that we’re partnering with an agency that has the tenacity to get it done right.”

Managing director of Alt/Shift and Light Year Productions, Elly Hewitt, said: “We’re thrilled to be appointed by The Prince Hotel for both professional and personal reasons. We all have strong feelings of nostalgia when thinking about the Prince Hotel complex and we look forward to translating that passion into solid results.”

This year Alt/Shift has also won the public relations accounts for Whitley Neill Gin and the Queen Victoria Building.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.