The winners of the 2024 CommsCon Awards have been announced, with a broad sweep of Australia’s public relations and communications industry agencies and individuals being recognised.
Alt/shift took out the title of PR Agency of the Year – Large, while PR Agency of the Year – Midsize went to Poem and SPEAK Communications took home PR Agency of the Year – Boutique/Small. Cube was highly commended for the Midsize category.
Snack PR was awarded Best New-Comer of the Year.
And for helping spread the word on memorable campaigns, other agency winners include Ogilvy PR (for KFC’s Kentucky Fried Couture campaign), and Howatson+Company (for Maurice Blackburn’s Exhibit A-i campaign).
We Are Different took home Best Use of Owned Media and was highly commended for Launch or Relaunch Campaign of the Year, while Eleven and TBWA one, and was highly commended for another two.
History Will Be Kind won three categories – Best PR Employer, Best Social Media or Digitally-led Campaign for its #HireMeHilton work, and founder and CEO EJ Granleese won PR Leader of the Year.
The other individuals recognised this year were Domino’s Pizza Enterprises’ Izzy Gardener who won Best New PR Talent of the Year, AZK Media’s Azadeh Williams, who took home PR Professional of the Year.
The full winners list for the 2024 Mumbrella CommsCon Awards:
Best Social Media or Digitally-led Campaign
- WINNER: #HireMeHilton – History Will Be Kind for Hilton
#HireMeHilton team. Photo by Anton Rehrl
Best B2C Campaign
- WINNER: Kentucky Fried Couture – Ogilvy PR with Ogilvy Australia for KFC
- HC: Winnie-the-Pooh: The Deforested Edition – Eleven and TBWA for Who Gives A Crap
Ogilvy PR. Photo by Anton Rehrl
Best B2B Campaign
- WINNER: Helping Australia ‘Reimagine Legacy’ Ahead of the Nation’s Biggest Ever Intergenerational Wealth Transfer – Sefiani for Generation Life
Sefiani. Photo by Anton Rehrl
Best Campaign with a Small Budget
- WINNER: It’s Time to Play Better – Hopeful Monsters for PARK SSC
- HC: G Flip Drums the Blue Mountains – Destination NSW with Future Classic for Scenic World
Hopeful Monsters. Photo by Anton Rehrl
Best Use of Owned Media
- WINNER: Poise Pledge – We Are Different
We Are Different.
PR-led Content Creation
- WINNER: Exhibit A-i – Howatson+Company for Maurice Blackburn
- HC: Josh from Marketing – Butter Insurance
Howatson+Company. Photo by Anton Rehrl
Best Internal Communications or Change Management
- WINNER: inclUSive – Microsoft ANZ
- HC: The SBS50 Project – Special Broadcasting Service
Microsoft ANZ. Photo by Anton Rehrl
Launch or Relaunch Campaign of the Year
- WINNER: Dirty Weekend Away – CampaignLab for MACH
- HC: Sound of Bonded – We Are Different with The Parks for Jack Daniel’s
CampaignLab. Photo by Anton Rehrl
Best Government Sponsored Campaign
- WINNER: Don’t Get Burnt By Hype. Invest In Facts – Australian Securities and Investments Commission with UM and Mediabrands Content Studio
ASIC, UM and Mediabrands Content Studio. Photo by Anton Rehrl
Best PR-led Brand Partnership Campaign
- WINNER: Tinder x WESNET: Making Dating Safety a Priority - WESNET with Daily Digital for Tinder Australia
- HC: The Heinz Footy Ketch-Cup – Eleven and TBWA for Heinz Tomato Ketchup
WESNET and Daily Digital. Photo by Anton Rehrl
Corporate Social Responsibility
- WINNER: Exhibit A-i – Howatson+Company for Maurice Blackburn
Howatson+Company. Photo by Anton Rehrl
Pro Bono Campaign of the Year
- WINNER: The Life Saving List – Ivy PR with Strength to Give and Lifeblood for Liam O’Brien
IVY PR team. Photo by Anton Rehrl
Best Influencer Strategy
- WINNER: 1,000 Voices for 1,000 Girls – World Vision Australia with TBWA\Melbourne, EssenceMediaCom and Eleven
- HC: RYOBI: Em’Power’ing People to Shape the Space They Live In – Hoozu for Ryobi
World Vision Australia, TBWA\Melbourne, EssenceMediaCom and Eleven. Photo by Anton Rehrl
Best Use of Research and Insights
- WINNER: ‘Cost Of Life, Not Just Living’: SPA Community Tracker – Provocate for Suicide Prevention Australia
- HC: PI$$ WE@K PA$$WORDS – Telstra with Herd MSL
Provocate. Photo by Anton Rehrl
Best Non-traditional Business Opportunity
- WINNER: For a Boundless World – Keep Left for Guide Dogs NSW/ACT
- HC: Another One Fights the Dust – Ogilvy Health for Lung Foundation Australia (LFA)
Keep Left. Photo by Anton Rehrl
Best Media Relations-led Campaign
- WINNER: Putting Farmer Mental Health on the National Agenda – Havas Red for Norco Co-operative
- HC: ‘Cost Of Life, Not Just Living’: SPA Community Tracker – Provocate for Suicide Prevention Australia
Havas Red. Photo by Anton Rehrl
Best New PR Talent of the Year
- WINNER: Izzy Gardener – Domino’s Pizza Enterprises
Izzy Gardener. Photo by Anton Rehrl
PR Professional of the Year
- WINNER: Azadeh Williams – AZK Media
Azadeh Williams. Photo by Anton Rehrl
PR Leader of the Year
- WINNER: EJ Granleese – History Will Be Kind
- HC: Elly Hewitt – alt/shift
EJ Granleese. Photo by Anton Rehrl
Best New-Comer of the Year
- WINNER: snack PR
- HC: Sound Story
snack PR. Photo by Anton Rehrl
Best PR Employer
- WINNER: History Will Be Kind
- HC: Zeno Group Australia
History Will Be Kind. Photo by Anton Rehrl
Best PR Team of the Year – In-house
- WINNER: Domain Group
- HC: Microsoft
Domain Group. Photo by Anton Rehrl
PR Agency of the Year – Boutique/Small
- WINNER: SPEAK Communications
SPEAK Communications. Photo by Anton Rehrl
PR Agency of the Year – Midsize
- WINNER: Poem
- HC: Cube
Poem. Photo by Anton Rehrl
PR Agency of the Year – Large
- WINNER: alt/shift
alt/shift. Photo by Anton Rehrl
