Alt/Shift wins PR account for Whitley Neill Gin
Alt/Shift has retained the public relations account for Whitley Neill Gin.
The agency will be responsible for managing the gin brand’s launch into Australia and undertaking its ongoing communications work.
Whitley Neill Gin has appointed Alt/Shift to its PR account, managing its launch into Australia
Marketing manager of Halewood Wines and Spirits, Kelly Coughlan, said in a statement: “We were impressed by Alt/Shift’s creativity and their innate knowledge of the Australian media landscape, which is vital when it comes to launching a brand in Australia. Both their strategic approach and their innovative thinking impressed us and we are excited about working with the team to craft the Whitley Neill brand story.”
Andie Crawford, who was appointed as general manager of Alt/Shift in November, said: “The Whitley Neill Gin brand is innovative, clever and brave, making it both exciting and challenging to work on. It’s rare to get the opportunity to introduce a leading overseas brand to the local landscape but it’s one that we’re uniquely set up to do as an integrated communications agency with a strong strategic and creative footprint.”
Alt/Shift’s client list included clothing brand Saint, Samsonite Australia and Mazda.
