Alt/Shift wins the PR account for the Queen Victoria Building

Alt/Shift has been appointed by the Queen Victoria Building (QVB) as its public relations agency.

Alt/Shift’s brief is to reinforce the QVB’s position as a leading retail and dining destination in Sydney, with an integrated campaign which leverages the international and local fashion brands that reside in the building.

The Queen Victoria Building has appointed Alt/Shift as its public relations agency

According to the announcement of Alt/Shift’s appointment, the agency won over the QVB due to its “strengths in media relations, experiential and social media”.

QVB Marketing Manager, Clare Marie Martinez, said in a statement: “From my first meeting with Alt/Shift it became apparent that our vision for the QVB was in sync. This, combined with their capacity for creative ideation and strategic planning made us confident about the choice and excited for what’s to come. Our joint ambition will ensure that the QVB is central to Sydney’s cultural heartbeat through a series of captivating activations, experiences and partnerships.

“The QVB is currently undergoing some exciting changes, making this the ideal time to bring a creative communications agency like Alt/Shift into the fold.”

General manager of Alt/Shift, Andie Crawford, said: “The QVB is a true icon of Sydney, one that manages to be progressive in its thinking while remaining respectful to its rich heritage. It deserves a sophisticated and well-thought-out communications program and I’m delighted that we’ve been selected to tell its stories and share its secrets – we look forward to a long and prosperous partnership.”


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