News

760,000 metro viewers tune in for The Bachelor’s penultimate episode

The last episode before Matt Agnew picks his winner in The Bachelor brought 760,000 metro viewers to Ten on Wednesday night and topped all three of the key advertising demographics – 16-39s, 18-49s and 25-54s.

The seventh season of the reality dating show kicked off in August to 828,000 metro viewers. In 2018, 822,000 watched the second to last episode of Nick ‘Honey Badger’ Cummins’ season, while Matty J’s penultimate episode in 2017 brought 816,000. Sophie Monk’s season of The Bachelorette in 2017 brought 1.1m metro viewers for the pre-final episode.

Despite its success in the demographics, Ten wasn’t able to top Nine in the 7:30pm slot overall, with The Block nabbing 834,000 metro viewers. Seven’s offering of The Chase Australia: Celebrity Specials delivered 470,000. The Block took the second spot in all three of the key advertising demographics.

Nine was also the most-watched channel overall with metro audiences 25-54 (22.7%) and Ten took top spot in 16-39s (24.1%).

Seven did top the night overall with Seven News (980,000) while Nine News (862,000) was the most-watched for Nine.

The finale episode of the tenth season of Shaun Micallef’s Mad As Hell delivered 602,000 metro viewers for the ABC at 8:30pm, with the host teasing it may be his last and calling it a ‘good run’. 572,000 tuned in for Utopia which aired next.

Also in the 8:30pm timeslot, Ten’s My Life Is Murder delivered 413,000 metro viewers, Nine’s Queen: Days Of Our Lives brought 405,000, while Seven’s Britain’s Got Talent: The Champions pulled 331,000.

Nine was the most-watched channel in total audience (20.8% share), followed by Seven (18.4%), Ten (14.6%) and ABC (12.5%). Things got a bit closer in the network audience share – Nine still took the top spot with 27.8%, but Seven was hot on its heels with 27.5%. Ten held 21.6% and ABC 16.5%. Ten Bold was the most-watched multi-channel with 4.6%.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.