Amart shows off proud customers and new brand positioning with first campaign from Y&R Brisbane

Furniture retailer Amart has shown off its proud customers in its first campaign from Y&R Brisbane since winning the account from Next Thursday in July.

The campaign also reveals Amart’s new brand positioning, ‘I got it at Amart’, which features customers proudly showing off their new furniture in unexpected ways.

Amart’s ‘I got it at Amart’ 30 second TV ad depicts a customer sitting on his new couch as he proudly boasts about his new affordable purchase while releasing doves in celebration.

Brendan Greaney, ECD at Y&R Brisbane, said in a statement: “There’s a little shiver of pride you feel when you nail a great deal on a really good piece of furniture.

“The kind of feeling that makes you want to release the doves, or at least call your Mum. The more we learned about Amart, the more we realised how true that insight was.”

The campaign is running across TV, radio, out of home, digital and in-store.

Rodica Titeica, general manager of customer at Amart Furniture, added: “Over the last four years, we’ve made significant improvements to our business and the quality of our furniture. We’re thrilled to finally be able to tell the world with I got it at Amart.”

Two weeks ago Y&R merged with VML to become VMLY&R. For campaigns released in the future both agencies will now be involved and operate under the name VMLY&R.


  • Client: Amart Furniture
    CEO: Lee Chadwick
    General Manager – Customer: Rodica Titeica
    Head of Creative: Bradley Chard
    Advertising Co-ordinator: Courtnee Waterson
  • Agency: Y&R Brisbane
    Chief Creative Officer: Paul Nagy
    Executive Creative Director: Brendan Greaney
    Associate Creative Director: Chelsea Parks
    Senior Art Director: Andrew Leftley
    Head of Broadcast and Content (Melbourne): Sheridan Wadelton
    Broadcast and Content Producer: Sarah Ferrier
    Managing Director: Adam Kennedy
    Head of Strategy: Andrew Kolb
    General Manager: Fiona Caird
    Account Director: Lynsey Murtagh
    Account Manager: Natasha Kent
    Studio Manager: Santi Drane
    Senior Retoucher: John Shard
    Editor: Grif Englander
    Production: Finch
    Director: Alex Roberts, Finch
    Producer: Cath Anderson, Finch
    Editor: James Ashbolt
    Grade/online: Nakatomi
    Sound: Cutting Edge Brisbane

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