Amart shows off proud customers and new brand positioning with first campaign from Y&R Brisbane
Furniture retailer Amart has shown off its proud customers in its first campaign from Y&R Brisbane since winning the account from Next Thursday in July.
The campaign also reveals Amart’s new brand positioning, ‘I got it at Amart’, which features customers proudly showing off their new furniture in unexpected ways.
Amart’s ‘I got it at Amart’ 30 second TV ad depicts a customer sitting on his new couch as he proudly boasts about his new affordable purchase while releasing doves in celebration.
Brendan Greaney, ECD at Y&R Brisbane, said in a statement: “There’s a little shiver of pride you feel when you nail a great deal on a really good piece of furniture.
“The kind of feeling that makes you want to release the doves, or at least call your Mum. The more we learned about Amart, the more we realised how true that insight was.”
The campaign is running across TV, radio, out of home, digital and in-store.
Rodica Titeica, general manager of customer at Amart Furniture, added: “Over the last four years, we’ve made significant improvements to our business and the quality of our furniture. We’re thrilled to finally be able to tell the world with I got it at Amart.”
Two weeks ago Y&R merged with VML to become VMLY&R. For campaigns released in the future both agencies will now be involved and operate under the name VMLY&R.
Credits:
- Client: Amart Furniture
CEO: Lee Chadwick
General Manager – Customer: Rodica Titeica
Head of Creative: Bradley Chard
Advertising Co-ordinator: Courtnee Waterson - Agency: Y&R Brisbane
Chief Creative Officer: Paul Nagy
Executive Creative Director: Brendan Greaney
Associate Creative Director: Chelsea Parks
Senior Art Director: Andrew Leftley
Head of Broadcast and Content (Melbourne): Sheridan Wadelton
Broadcast and Content Producer: Sarah Ferrier
Managing Director: Adam Kennedy
Head of Strategy: Andrew Kolb
General Manager: Fiona Caird
Account Director: Lynsey Murtagh
Account Manager: Natasha Kent
Studio Manager: Santi Drane
Senior Retoucher: John Shard
Editor: Grif Englander
Production: Finch
Director: Alex Roberts, Finch
Producer: Cath Anderson, Finch
Editor: James Ashbolt
Grade/online: Nakatomi
Sound: Cutting Edge Brisbane
Linkedin