Amaysim: we’re honest, unlike other telcos
BMF has launched a campaign for Amaysim that positions the telco as an honest, straight-talking and transparent alternative to its rivals.
Christian Magel, CMO of amaysim said, “We believe in putting our customers first. This is why we love the ‘amaysim stories’ concept so much. It gets our key messages across using real Aussie characters and through them shows that amaysim really does offer simplicity, fairness and good value, all with a laid-back tongue-in-cheek approach.”
As well as three TV ads, the campaign includes point of sale and digital advertising.
Credits:
- Agency: BMF
- Director: Scott Vincent
- Production and post: Prodigy
- Client: Amaysim
- Media: MediaCom
So the Willy Wonker launch campaign was misguided fantasy that’s the opposite of honest, straight-talking and transparent? Or this new ad is the natural progression of the launch ad? Or they are hoping everyone forgot about Willy Wonker? Or it failed dismally and they now need to actually tell us what the product is and does?
Whatever happened to taking a position, sticking to it and using consistency to create cut-through and traction amongst a very distracted consumer population? Or do we think consumers have the minds and memories of gold fish?
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media: optimedia.
has mediacom lost this?
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Like
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Sorry Rob, what was that again?
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wait… this isn’t facebook. How did I get here?
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like this too. good casting. BMF always cast really well
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Gee Rob. Goldfish? you OK there? Anyway, moving forward – me thinks that this is in fact brilliant in it simplicity and stark in it’s cut through = Like. Straight talking cut through at it’s best.
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