Amazon Advertising announces official Australian launch

The long awaited Australian launch of Amazon Advertising has quietly taken place with the company announcing the local rollout on its blog last Friday.

Amazon will be offering the full range of advertising units to the Australian market including display and video ads and its own online demand side platform. The service is available to agencies and advertisers regardless of whether or not they sell on the site and delivers inventory both on and off the Amazon platform.

In the United States, Amazon’s digital ad revenue has been estimated at around US$4.6bn with the company accounting for 4% of digital ad spend. In the local market, estimated to be worth over $16bn by Dentsu Aegis, this would represent an Australian spend of $625m.

The US online giant launched its Australia operations in December 2017  however its advertising arm has had a rocky launch locally with Amazon Media Group’s star recruit, Henry Tajer, leaving the company after four months.

In July last year, Amazon recruited former Meat and Livestock Australia group marketing manager, Andrew Howie from Westpac to become head of brand. Howie had been with the bank for nine months.

Mumbrella has contacted Amazon’s PR agency, Revere, for comment and more information on what will be available for local advertisers but was directed back to the blog post. DJE owned Revere won Amazon Australia’s PR account last June.


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