News

Amazon Music gets access to Acast library; marks more benefits for Prime subscribers

Amazon Music has struck a partnership deal with Acast, giving Prime members and Amazon Music Unlimited subscribers access to podcasts in the Acast library.

As part of the deal, Amazon Music has purchased all the ad inventory across Acast podcasts. Consequently, ad-free listening to Acast podcasts on Amazon Music will generate revenue for Acast podcasters.

Ross Adams, CEO at Acast, said this allows the diversification of revenue streams for podcasting.

“At Acast, a key part of our mission is to enable podcasters to make money from their craft in as many ways as possible. This deal allows us to spread the wealth in our industry to even more of our shows,” he said.

This Wednesday, Amazon announced that Amazon Prime members would receive a bundle offer, giving them access to 100 million song titles on Amazon Music, instead of 2 million songs previously.

The company also said Prime members could listen to Amazon Music’s original podcast, ad-free.

These recent moves in audio streaming signify Amazon’s intention to bulk up its offering, potentially in a bid for market share.

According to a MIDiA report, at the end of Q2 2021, Spotify remains the music streaming leader globally with 31% market share, followed by Apple Music with 15% and Amazon Music at 13%.

In the Australian market, the Infinite Dial research found 45% of people surveyed used Spotify each week in 2022, but only 1% used Amazon Music.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.