American Express will launch its biggest Australian marketing campaign in four years on Monday.
To promote the company’s Membership Rewards programme and loyalty add-ons offered to customers, the ‘Realise the potential’ campaign includes a 40 second TVC, print, outdoor and interactive media activity. PR and on-street promotions are also planned through to year end.
Corrina Davison, VP of loyalty and rewards at American Express, said: “The economic challenges we have faced in the last 12 months have encouraged people to take a step back and re-assess their priorities. The campaign taps into this sentiment, inspiring people to fully explore their potential and demonstrates the services American Express offers to help make things happen.”
The campaign was created by Ogilvy UK and will run internationally in selected markets.
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