America’s #1 yogurt launches in Australia
America’s number one selling Greek yogurt Chobani has launched this week in Australia.
Chobani has engaged creative agency Leo Burnett and media agencies M2M and Fleishman-Hillard to drive the initiative.
A representative for the company would not give details as yet to the company’s marketing or creative angle.
The launch is Chobani’s first international expansion and will be available in Woolworths throughout NSW before rolling out nationally.
I’m from the States (NYC and midwest) and have never heard of this yogurt.
Im from Australia and I say buy local.
Our yogurt is delicious
I live in the States and this yogurt is delicious but nothing is as good as Noosa Yogurt (I think it goes by Qld Yogurt Co at home?).