Amnesia Razorfish to rebrand as Razorfish

AmnesiaDigital agency Amnesia Razorfish is to rebrand, at the end of the month, dropping the name Amnesia in favour of the name Razorfish.

The move sees the agency align its Australian branding with its parent company Razorfish. The formal announcement of the rebranding will be held at the function on July 31.

In previewing the announcement the company said: “July 2013 marks a major milestone for us and has heralded a long overdue name change to Razorfish Australia.”

“More than just a new logo, this change represents the beginning of a new way of working and the beginning of an exciting new chapter in the evolution of razorfish as a major technology partner for its clients as they face an ever changing digital landscape.”

Global Chief Technology Officer Ray Valez will visit Australia for the rebranding.

Doug Chapman, managing director of Amnesia Razorfish told Mumbrella: “The reason for the change is that it’s part of a global push from Razorfish to align the various acquisitions it has made around the world.”

“The timing works in perfectly because Ray will be coming out to promote his new book and so it was a great opportunity to officially announce the name change and talk about some of the things which are impacting all digital agencies in Australia.”

Razorfish purchased the digital agency Amnesia in 2006 renaming it Amnesia Razorfish. The digital agency was cofounded by Iain McDonald and Terry Carney. Carney left the business in 2009.

Razorfish is part of the Publicis Group which also includes Saatchi & Saatchi, Leo Burnett, Publicis Mojo, ZO and Starcom MediaVest.

Nic Christensen 


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