Amnesty International partners with dating app Tinder to promote gender equality

Screen Shot 2014-03-07 at 10.23.25 AMAmnesty International has partnered with dating app Tinder to promote gender equality in an initiative to mark International Women’s Day on Saturday.

Tinder users are being asked to log onto the app on Saturday and show their support for gender equality in a few ways, such as uploading a new profile picture out of four images which have messages around the issue, including “Not all women have the choices you do,” with a link to the website

The smartphone app hopes users will be inspired by the messages and choose to show their support for women’s rights.

Co-founder and CMO of Tinder Justin Mateen said: “We are honoured to partner with such an esteemed organisation as Amnesty International Australia to raise awareness of the human rights abuses faced by millions of young girls and women.

“Empowering women is a vital part of Tinder’s overall mission.”

Tinder is also asking users to write in their ‘About me section’ “Amnesty stands up for women’s rights, will you?”.

Amnesty International Australia director of marketing and fundraising Peter Thomas said: “This new collaboration between Tinder and Amnesty International Australia is another way of reaching a new audience and illustrating that support for women’s equality can take many forms.

“Tinder is not only helping build social networks and uniting like minded people, it’s also helping promote interest and support for human rights.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.