Gumtree appoints DDB Group Sydney following pitch
Classifieds site Gumtree has appointed DDB Group Sydney as its creative agency following a competitive pitch.
It is the brand’s first official appointment of a full service creative agency in Australia and will see the group utilise DDB, RAPP and Tribal to manage multi-channel communications.
Gumtree head of marketing Sara McConkey said: “We are really excited about our new partnership with DDB Sydney. The team demonstrated an obvious passion for our brand throughout the pitch process, as well as an impressive level of strategic thinking and creativity
“We know the team will be a great fit as we look to further establish and grow the Gumtree brand in Australia.”
DDB Australia managing director Andrew Little said: “We are delighted to have the opportunity to work with the team. The Gumtree business has been an extraordinary success in many countries and we look forward to building on that momentum moving forward.
“Gumtree is a really energetic and talented team and we have thoroughly enjoyed working with them throughout the pitch process.”
Gumtree has recently managed its advertising with the assistance of local production houses, and DDB Sydney will commence work on the account straight away.
Digital agency Pollen redesigned the brand’s website last month while production house Storyhead worked on the brand’s Mark and Sally campaign in October last year.
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