AMP launches new brand positioning, new campaign via Bastion

October 5, 2021 9:53

Financial services outfit AMP has launched its new brand platform via Bastion, titled ‘For all the investor in all of us’.

The campaign focuses on AMP’s focus on a diverse and broader customer base while reaffirming its 172-year heritage of supporting Australians. AMP has been rocked in recent years with scandals and several senior executive departures, including the CEO Francesco De Ferrari.

https://www.youtube.com/watch?v=_YEZ1Uq-iJ8

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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