Ampersand Video Marketing launches its Melbourne office

Ampersand Video Marketing has launched its office in Melbourne.

The announcement:

Ampersand Video Marketing a first-to-market holistic video marketing agency has launched with its base in Melbourne. Backed by investors, the offering provides accessible video production, marketing strategy, optimisation, distribution and analytical services in one, too small to medium businesses and digital marketing agency partners.

With video delivering 1,200% more shares on social media than image and text combined, Ampersand Video Marketing taps into the rise in demand for video solutions while shedding the barriers to organisations and digital agencies seeking to adopt this medium in higher frequency.

Ben Tucker, Head of Growth, Ampersand, “We’ve seen a massive shift in the video production sector due to the rise in amateurisation of video through mobile devices. There’s something like 4,000 operators not including freelancers in Australia, but predictions from a 2018 survey states that 13% of small video production companies believe they will be exiting within the next 18 months.”

“There’s this dual pressure being experienced – the decline in traditional production houses and the rise of freelancing, and a demand for affordable video with 87 per cent of marketing professionals considering video to be the most powerful awareness and demand generation tool.”

Rather than a focus on only the video production component, the Ampersand team provides the complete suite of fully tailored video concept to execution services in a subscription format that’s affordable to both digital media agencies and SMEs, and exclusive to this market to date.

“A reseller offering to marketing and digital agencies is offered through Ampersand Video Marketing,” says Ben, adding, “The intention is to capture the consumer through every phase of the buying journey from attraction, engaging and converting via video content.”

Ampersand Video Marketing will be allowing businesses to access video production, video marketing and distribution services for a starting subscription of $1,000 per month for the development of marketing customised video. These video series can incorporate everything from commercials to corporate videos, promotional, social media, events, vlogs, explainers to testimonials natively distributed to all marketing channels.

The team features production experts, Sam Odlum (Production Management and Directing credits for MTV and Discovery Channel) and Johnny Karalis (Head Videographer).

Source: Inside Out PR press release


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