F.Y.I.

Amplify & Afterpay take Gen Z to David Jones’ virtual spring world

October 5, 2023 10:49

To appeal to today’s Gen Z consumers and celebrate Afterpay’s partnership with David Jones, Amplify and Afterpay have created a virtual display highlighting the department store’s spring fashions.

@afterpayaunz The works of @alemaisofficial, @michaellosordo and @rachelgilbertofficial – brought to life by visionary artist Justin Ridler. Spring is in bloom. ? Shop the collection now at David Jones. #AfterpayIt ♬ original sound – Afterpay AuNZ

The announcement:

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