Amplify talent shortlisted across major categories at 2025 Tiktok Awards

Four Amplify creators have been nominated, including for Creator of the Year, at the 2025 Tiktok Awards.

The announcement:

Leading creator economy agency Amplify has cemented its position at the forefront of the creator economy, with four of its talents shortlisted in the 2025 TikTok Awards – including the coveted Creator of the Year category.

The nominations span entertainment, food and lifestyle, reflecting the growing influence of creator-led content and Amplify’s role in developing talent that resonates with audiences and platforms alike.

Now in its fourth year, the TikTok Awards celebrate the most creative, engaging and culturally influential creators across Australia and New Zealand. With 14 public-vote categories, including Creator of the Year and Entertainment Creator of the Year, the awards recognise standout individuals driving the platform’s creativity forward.

The 2025 Amplify nominees are:

Latisha Clark (@latishaclarkk) – Creator of the Year
Known for her unfiltered, fun and highly relatable lifestyle content, Latisha is continuing a powerful legacy and is following in the footsteps of her mum, Kat Clark, who took home the same title in 2022. With over 3.7 million TikTok followers and a fanbase that spans Gen Z and millennial audiences, Latisha blends humour, heart and authenticity into everything she posts.

Tom Smallwood (@tom.smallwood) – Food Creator of the Year
Tom is known for his fast-growing audience, viral food content and humorous approach to daily food reviews. His debut book Tom’s Diner launches on 11 November, secured through Amplify’s talent management team. Amplify has represented Tom since 2029.

Aicha Robertson (@aichark) – Entertainment Creator of the Year
Aicha’s nomination recognises her personality-led content and fashion-focused storytelling. In November, she will attend the UK premiere of Wicked as a guest of Universal Pictures, an opportunity arranged through Amplify. She has worked with brands including Netflix, Prime Video and L’Oreal and has been represented by Amplify since 2025.

Rachael Evren (@rachevren) – Entertainment Creator of the Year
Rachel is known for her high-production cosplay, acting and cinematic comedy content. She rose to prominence as a contestant on Love Island Australia and has continued to grow her audience through genre-blending TikTok content. She has recently been announced as a cast member of The Traitors season three (Network 10), a placement secured via Amplify’s Screen division. Amplify has represented Rachel since 2024. Brand collaborations include Stan Australia, Paramount + and Netflix.

This year’s nominations mark the fourth consecutive year that Amplify talent has appeared in TikTok’s top creator categories, a testament to the agency’s deep understanding of the platform and the cultural zeitgeist.

“Having four of our creators recognised across major categories is a proud moment for the entire Amplify team,” said David Arthur, head of talent at Amplify. “These nominations aren’t just about numbers, they’re about storytelling, consistency and community. Our creators genuinely connect with their audiences, and that’s what cuts through.”

“It’s not a coincidence that Amplify talent keeps showing up in these lineups,” added Sonja Stindl, general manager at Amplify. “We’re obsessed with growing meaningful creator careers, not just viral moments, and it’s exciting to see that resonate with both audiences and the industry.”

Public voting is open until November 16 via the TikTok app. Winners will be announced at the TikTok Awards on November 26, which will be livestreamed from Sydney.

Fans can vote once per day per category by heading to the in-app voting hub.

Source: Clear Hayes Consulting