Ampol launches its first campaign since rebranding back from Caltex
Ampol has released its first campaign since the business returned to its heritage brand name.
In December 2019, Caltex announced it would be reviving the Ampol brand that was retired in 1995 in response to the upcoming expiry of the licence for the Caltex brand. US oil company Chevron, which owns the brand, sold its 50% stake in the Australia operation in 2015.
Caltex reportedly spent 18 months negotiating with Chevron, before finally deciding to go back to the Ampol brand.
Ampol, formerly known as The Australian Motorists Petrol Company was founded in 1936.
