AMSRS Research Effectiveness Award winners revealed
The Australian Market and Social Research Society’s Research Effectiveness Awards last night celebrated the industry’s best research practitioners and included a commercial effectiveness award which went to Forethought Research.
In other wins, the award for communications strategy effectiveness went to Quantum Market Research’s John Scott for his research entitled “Changing the Australian Drinking Culture”.
The research was used for DrinkWise Australia’s “Kids Absorb Your Drinking” campaign.
The award for social impact went to Open Mind Research’s Vicki Arbes for the “Welfare to Work Story: Getting employers to look outside the square”.
The Department of Education, Employment and Workplace Relations commissioned the research for its “Need Staff?” campaign.
Forethought Research’s Ken Roberts and Tara Melky were awarded for commercial effectiveness for their “Agile Market Research Implemented with Blinding Speed” work for client Jetstar. The airline used the research to help increase its sales performance.
A new judge’s award was also handed out last night at the awards ceremony held in Sydney, for the entry with an innovative and original approach in design, methodology or treatment of findings or recommendations.
The inaugural award went to Colmar Brunton’s David Bruce who conducted research for the Attorney General’s Department into emergency warnings, entitled “Communicating in a Crisis – Choosing your words”.
Elissa Molloy, executive director of AMSRS, said: “All our winners produced effective research strategies that once implemented produced amazing results for their clients.
“Whether it was raising the issue of how children absorb their parent’s drinking, or providing better customer service for air travellers.”
Finalists and Winners – Research Effectiveness Awards 2010:
Award for Social Impact
WINNER: The Welfare to Work Story: getting employers to look outside the square
Researcher: Dr Vicki Arbes, Open Mind Research Group | Client: Department of Education, Employment & Workplace Relations
FINALISTS:
• Water Forever, For Everyone
Researcher: Julie Beeck, Synovate | Client: Water Corporation (Western Australia’s Water Utility)
• Placing Homelessness on the National Agenda
Researcher: Ken Roberts, Forethought Research | Client: Hanover Welfare Services
• Implementing Mental Health Promotion: The Act – Belong – Commit Campaign in Western Australia
Researcher: Dr Rob Donovan and Geoffrey Jalleh, Curtin University | Client: WA Health Promotion Foundation (Healthway)
Award for Communications Strategy Effectiveness
WINNER: Changing the Australian Drinking Culture
Researcher: John Scott, Quantum Market Research | Client: DrinkWise Australia
FINALISTS:
• The Acid Wear Epidemic
Researcher: Ellissa Pyke, bellamyhayden | Client: GlaxoSmithKline
• Community Positioning – A Matter of Trust
Researcher: Julia Zivanovic, Knowl’edge | Client: Zac Donovan, WA Local Government Association
Award for Commercial Effectiveness
WINNER: Jetstar: Agile Market Research Implemented with Blinding Speed
Researcher: Ken Roberts & Tara Melky, Forethought Research | Client: Jetstar
FINALISTS:
• Impacting Sales with Evidence Based Research: Proving phone names are easier to remember than phone numbers
Researcher: Derek Jones, D&M Research | Client: Jack Singleton, Phone Name Marketing
• ANZ and NWC Opinion Research
Researcher: Neil Stubbings & Shane Compton, NWC Opinion Research | Client: Janett Egber & Rebecca Morsman ANZ Bank (Australia)
Linkedin