Dr Mumbo An end to big budget TV commercials. Except for Woolworths June 8, 2012 11:29 6 Looks like Woolworths is an exception to new plans from the AANA to clamp down on big-budget TV commercials. Here are a few Tweets from Woolies Supermarkets boss Tjeerd Jegen, who seems closer than your typical CEO to the ad-making process. [View the story “Woolies boss comments on new brand ad” on Storify] topics AANA, Woolworths Share Tweet Share Comments: 6 Me 8 Jun 12 How out of touch. Imagine showing off how much you’re spending on an ad. Sad. Reply mdh 8 Jun 12 An article with no facts. Hello Today Tonight\ACA Reply AdGrunt 8 Jun 12 There seems to be a presumption that this shoot is a) only for a TV ad. b) unjustified expense. How quaint. Reply scotty mcleod 8 Jun 12 thanks for the update on your latest campaign tjeerd.i have figured out the strategy and can guess at the idea.the launch date is also self evident.will take all on board and will respond accordingly.cheers me old ‘dutch’ Reply Anonymous 9 Jun 12 curtis says-thanks for the heads up on the new campaign woolies. Reply AdGrunt 9 Jun 12 Strategy looks like a shift from Fresh Food People to Fresh Food Feeling. Oh. Reply Comments are closed. ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 48 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?