Epochal Hotels and Example expand creative partnership

As hospitality group Epochal Hotels’ portfolio grows, it has expanded the remit of its creative comms partner Example.

The expansion means that the earned-led culture agency will spearhead earned media amplification, place concept design, strategy and branding for a range of upcoming projects for Epochal.

These include the recently-announced Hook Island eco-resort, the re-opening of The Commodore Hotel in Sydney’s McMahons Point, the next stage of plans for the Harbord Hotel — which is expected to “introduce a new hospitality experience and a recording studio for local artists” — and other projects related to Q Station and the Illawarra’s Scarborough Hotel.