AnalogFolk makes sets up editorial unit as a push into content

Tucker

AnalogFolk is continuing its hiring spree appointing former Pedestrian.tv  and Oyster Magazine managing editor Suz Tucker to oversee a new four-strong editorial unit.

The agency, traditionally known for its digital prowess, is looking to expand into the burgeoning content space as part of a global push for the independent network.

Managing director Matt Robinson told Mumbrella the newly established team will be responsible for creating an editorial vision for brands, creating, curating and commissioning content, working across clients including  Freedom Foods and HotelClub.