Former Leo Burnett strategy boss takes global Smirnoff planning job under Matt Bruhn

Atkinson

Former Leo Burnett Sydney head of planning Luke Atkinson has made the move to New York, taking a new role heading up consumer and cultural planning for Smirnoff under former Matt Bruhn.

Atkinson, who left the agency in May to get married and was replaced by former DDB strategy head Russ Mitchinson, has taken the new role under Bruhn, who moved to New York last year as global brand director for the vodka. Bruhn had previously worked with Atkinson in his role as head of marketing for Diageo Australia, a client of Leo Burnett.