And at 11am, the graph shows a leap in Fairfax copying News
Yesterday’s investor update on Fairfax Media’s future plans may all have been much of a muchness.
However, buried away on page 85, there was one insightful slide showing changing media consumption habits across the day, and how they present different opportunities to publishers.
Fascinating as it was, it seemed vaguely familiar to Dr Mumbo.
Indeed, it was not unlike a graph presented by John Hartigan, boss of publishing rival News Ltd, at PANPA’s Future Forum back in August.
They could at least have changed the colours.
While there are similarities in the graphs.. they are showing the same dataset.. surely there was always going to be similarities if they are showing the same data.
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The data belonged to News limited though, Paul
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Hi,
Steve from News here.
The graph comprises of media consumption data of The Australian’s print, online, mobile and iPad platforms.
Cheers
Steve
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How embarrassing. Imagine how much other content is copied!
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Rather ironic to see Slidesshare content being used in the Fairfax analysis of the “strategic framework” – and not crediting the source 😉
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Mumbrella, you’re just a bitch.. really..
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If you take out TV doesn’t that change the percentages on the rest?
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1. The data is syndicated research – News Ltd didn’t “own” it, just like Fairfax doesn’t.
2. Removing a dataset from the graph doesn’t change the percentages (as long as they were all proportioned on the same thing – “total usage” – which they clearly were. By extension Zac, if you follow your logic grpahing a single medium would show a flat line of 100% which would be crazy.
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