Dr Mumbo

And the letter of the month is… a correction

There’s a firm letter in AdNews today from OzTam boss Kate Inglis-Clark seeking to correct a piece about the TV industry that appeared in the previous edition of the trade title.

Which is fair enough – every editor prefers to carry a letter to having to run a correction on the news pages.  

But the twist is in the tail. AdNews also announces its letter of the month telling readers: “We love to hear your opinions. That is why the best letter each month receives a case of fine Yalumba Barossa wines.” (Which is at least an improvement on the pack of ghastly Yalumba Y Series wine the magazine gives away with its subscriptions…)

But guess who won? Yup, Kate Inglis-Clark.

Mind you, the magazine did only publish three letters this month including Inglis-Clark’s one today. The May 7 edition carried two letters – one of which was anonymous, leaving just one other contender. As that was MCN boss Damian Keogh taking issue with a piece about the TV industry, there probably wasn’t much to choose between them.

Nonetheless, Dr Mumbo is sure that Ms Inglis-Clark will be delighted she put pen to paper.

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