How to get good radio out of dead air
To the studios of Nova 969 to watch this morning’s Merrick, Dools & Ricky-Lee breakfast show.
And it was a good moment to be there as they tested the tolerance of senior management by broadcasting dead air to see how long the emergency tape took to kick in.
The body language as the show’s producer and one of the programming bosses had a whispered discussion outside the studio door moments before the stunt, suggested it was genuinely unauthorised.
As two minutes passed with the studio – including a somewhat bemused Craig David – in silence, the concern on their faces was most entertaining to watch, as the emergency tape apparently failed to kick in.
Fortunately, the experience was different in the outside world, where the emergency music track had smoothly started playing after about 30 seconds.
this is news?
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what else you heard jimmy? Anything we need to know?
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@Jimmy.
No, this is not news. That’s why it’s in the ‘mumbo’ section.
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Rubbish filler on their show and on this site.
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Nova are as innovative as ever. Oh, wait. http://www.abc.net.au/triplej/.....284793.htm
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Glad you found that link, KS. I couldn’t find it earlier.
When I was in Nova’s studio’s this morning, Merrick mentioned that he’d previously done the same thing when he was at Triple J. He certainly wasn’t pretending it ws the first time he’d done it.
Look forward to him trying the same stunt on telly at some point…
Cheers,
Tim – Mumbrella
WHO CARES!
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They really need to find some material which people would want to listen to. This sort of behaviour will incite a further spike in iPods and CDs as desperate drivers resort to creating their own listening entertainment in the car rather than trust the amateurs on the radio.
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