Dr Mumbo

How to get good radio out of dead air

To the studios of Nova 969 to watch this morning’s Merrick, Dools & Ricky-Lee breakfast show.

And it was a good moment to be there as they tested the tolerance of senior management by broadcasting dead air to see how long the emergency tape took to kick in.  

The body language as the show’s producer and one of the programming bosses had a whispered discussion outside the studio door moments before the stunt, suggested it was genuinely unauthorised.

As two minutes passed with the studio – including a somewhat bemused Craig David – in silence, the concern on their faces was most entertaining to watch, as the emergency tape apparently failed to kick in.

Fortunately, the experience was different in the outside world, where the emergency music track had smoothly started playing after about 30 seconds.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.