Andrew Mudgway, Fairfax’s agency sales director, joins SBS as national sales manager
Andrew Mudgway – the former managing director of Initiative Melbourne and current national agency sales director at Fairfax Media – will join SBS on 22 October as national sales manager for television and digital.
Mudgway started out at George Patterson before becoming media group head at DDB Melbourne. He spent time at OMD in Paris, before returning to Australia as group business director, digital lead and planning head at Zenith Optimedia. He then spent time at Southern Cross Austereo and Frank Media, and became managing director for Melbourne at Initiative in 2010.

Congrats Mudge!
Congrats, Mudge. Great appointment!
Congratulations Ando! ?