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Andy Lark on how agencies lose clients, the CommBank rebrand and why you shouldn’t work for arseholes

mUmBRELLA360logo 2012This week we launch a new video and podcast series featuring the best of the Mumbrella360 conference.

We begin with our keynote interview with CommBank’s chief marketing officer Andy Lark.

Andy Lark

Lark: Don't waste your time working somewhere that doesn't inspire you

In the video highlights, Andy Lark on:

  • Why agencies lose clients by failing to systematically track the relationship;
  • The story of the CommBank rebrand around the word “Can”;
  • The marketers he respects in a “bitchy, whiny environment”;
  • How his team told him they were unhappy with the arrangement with agency Goodby Silverstein;
  • How he’s seen NAB’s “Break Up” strategy many times before;
  • The problem of anonymity;
  • Careers advice: “Don’t waste your time working somewhere that doesn’t inspire you. Don’t work for arseholes. Leave.”

You can hear the full 42 minutes of interview and audience Q&A on the Mumbrellacast below.

[powerpress url=”http://mumbrella-uploads.s3.amazonaws.com/uploads/2012/06/Andy-lark.mp3″]

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    transMumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    trans

 

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