Animals Australia shows the sad reality of factory farming in new work from Loud

Animals Australia has launched a new campaign to raise awareness of the inhumane treatment of mother pigs in factory farms, via independent agency Loud.

The campaign ‘You didn’t know, did you?’ follows a young mother and her infant son as she shops for the families groceries. As she exits the meat section, her car filled with several pork products, she walks through doors into a factory farm, where she is confronted with the cruel conditions endured by mother pigs and their babies in such facilities.