Macpac saves hiker from falling to his death in new spot via The Monkeys
Macpac is going to extreme lengths to test out the durability of its gear in the latest campaign from The Monkeys.
The campaign builds on the outdoor brand’s ‘Weather Anything’ platform, honing in on the high quality and dependability of Macpac’s apparel – depicted in a farfetched, precarious scenario.
Directed by Sweetshop’s Damien Shatford, the campaign creates an action movie-style scenario, as a trio of unfazed hikers dangle from the edge of a cliff. All that keeps the last man from falling is a tight grip on a Macpac jacket held by the hiker above him.
