Anna Vergaki appointed performance director at Bohemia

Media agency Bohemia has appointed Anna Vergaki to the role of performance director.

Vergaki joins the M&C Saatchi-owned agency from the same role at digital agency Orange Line where she worked with clients including Bupa, Bayer and property investment startup, BrickX.

Since M&C Saatchi bought Bohemia last year, the agency has made a number of appointments including Rebecca Hamilton joining as media director in January and  Jacqui Capel joining as integration director in March. The agency also appointed Jennifer Lloyd as commercial director, Sam Westaway as media director in Melbourne and Jeremy Bierma to lead the Ubank team as another performance director.

Previously Vergaki had worked at Columbus, Reprise Media and Mindshare covering accounts including Burberry, Optus, Citibank and Hyundai.

At Bohemia, Vergaki will be responsible for one of the agency’s performance media teams managing online performance channels including search, affiliate and programmatic.

James Collier, head of performance at Bohemia, said: “Anna brings a great mix of experience, energy and enthusiasm to Bohemia. She has a clear passion for her craft and a sharp focus on delivering client results. We’re thrilled to have her on board.”

Vergaki noted her reasons for joining Bohemia, explaining: “Joining the right agency can often be a challenging thing. What made me choose Bohemia was the agency’s honesty, transparency and attitude towards challenging the norm.”


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