Anne Wild & Associates wins Myconian Collection’s PR account

Myconian Collection has appointed Anne Wild & Associates as its PR agency of record.

The announcement:

Luxe Greek hotel group Myconian Collection the latest account win for travel and lifestyle PR specialists, AWA

SYDNEY, Australia: Independent public relations and communications agency Anne Wild & Associates (AWA) has kicked off its 21st anniversary year with the addition of an exciting new travel client, the Myconian Collection, an exclusive collection of ten luxury boutique hotels in one of 2019’s hottest destinations – Mykonos.

With a remit to build brand awareness and drive enquiry and bookings from Australia’s growing pool of luxury travellers, this latest new client win follows an outstanding twelve months for AWA’s dedicated Travel & Lifestyle division, which has secured and extended several major travel accounts during the period.

Commenting on the Myconian Collection appointment, AWA Managing Director, Anne Wild, said: “Travel PR is a part of our DNA at AWA, and we’re incredibly excited to be adding the magnificent Myconian Collection to our client portfolio. The Collection boasts hotels from Relais & Chateaux and Leading Hotels of the World, not to mention some of Mykonos’ most iconic beachside, hilltop and village locations.”

“We believe there’s a real synergy between the family values and genuine personalised service for which Myconian Collection is famous, and AWA’s hands-on approach to servicing our clients, and we can’t wait to share this luxury boutique hotel collection with discerning Australian travellers,” she added.

Another significant addition to AWA’s travel and lifestyle stable during the period was Fullerton Hotels & Resorts, encompassing the exclusive The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore, as well as the exciting new The Fullerton Hotel Sydney which will open its doors in October this year.

Underlining the success of its Travel & Lifestyle division, AWA has been re-appointed by long term clients including Lake Macquarie Tourism, Norwegian Cruise Line Holdings – parent company for Regent Seven Seas Cruises, Oceania Cruises and Norwegian Cruise Line – as well as The Goldman Group, encompassing Goldman Travel Corporation, Travelcall, Travel Phase, SmartFlyer Australia, Quintessentially Travel Australia and The Cruise Centre.

The agency’s scope as PR and media representatives for the luxurious AYANA Resort and Spa, Bali was also extended in 2018 to incorporate the brand-new five-star AYANA Komodo Resort, which opened in Indonesia last September.

AWA’s travel expertise has been recognised by the global Travel Lifestyle Network (TLN), which turns 10 this year, with AWA being TLN’s representative agency in Australia and New Zealand for the past seven years. Anne Wild also sits on the TLN Board and heads up its Asian Division.

“From the Greek islands to five-star tropical resorts, lively Asian cities, Australian coastal favourites and spectacular cruise ports, the team at AWA is very excited to have the chance to continue showcase these fresh and fabulous destinations throughout 2019,” said Anna Caswell, Head of AWA’s Travel & Lifestyle Division.

Not to be left behind, AWA’s dedicated Business & Innovation Division is also looking forward to a stellar 2019, with Kids’ Publishing and The Ruthven Institute joining existing clients including Cranbrook Care, IBISWorld and Atkins Nutritionals to name but a few.

About Anne Wild & Associates Pty Ltd

Celebrating 21 years of PR excellence in 2019, Anne Wild & Associates (AWA) has cemented its reputation as a successful Australian-owned public relations consultancy with a raft of high-profile campaigns under its belt. Specialising in two core business streams: Travel & Lifestyle and Business & Innovation, AWA is a member of the Public Relations Institute of Australia’s Registered Consultancies Group and is the Australian and New Zealand representative agency of the global Travel Lifestyle Network (TLN)

AWA staff and client images can be found here: https://spaces.hightail.com/space/cQJoiB7cWT.


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