Television and BVOD brings in more sales than TV and social, research suggests
Broadcaster television and video on demand achieve more than double the sales impact for brands, than those which combine broadcast TV with ads on social video platforms, research suggests.
The announcement:
Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more than twice the sales impact compared with brands that combine their broadcast TV ads with ads on social video platforms.
Do we think this is neutral? A bit of a coincidence that an industry body funded by broadcasters is claiming that TV works