Annick Perrin departs Starcom for Macquarie Radio, Toby Barbour promoted to MD



One of media agencyland’s most senior women, Annick Perrin, is to depart Starcom for a role as head of agency sales – Sydney with Fairfax’s Macquarie Radio, Mumbrella can reveal.

Perrin has headed Starcom’s Sydney office for the last 18 months and has previously held senior roles at Initiative and Ikon Communications.

She will be replaced by Starcom Samsung and Optus client lead Toby Barbour, who has been with the agency for the last two years as client services director.

“We obviously congratulate Annick on her time with us,” said Chris Nolan. “She has been a wonderful ambassador for our business, a terrific people person, and wish her luck with her role at Macquarie Radio. ”

Toby Barbour


“Toby has done a fantastic job leading our Optus and Samsung client, he has a long history with working with companies that are dealing with digital disruption. ”

Perrin will report to Nick Randall national agency sales director.

“We are thrilled to have someone the calibre of Annick join the MRN agency sales team,” he said.

“She brings a wealth of experience and leadership skills from the media agency sector and has worked closely with some of the country’s biggest advertisers. Annick’s long-standing client and agency team relationships are exceptional and she will be key to MRN growing its share of agency revenue.”

Nic Christensen 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.